The world’s top travel destinations, curated and randomised. Using the power of “random” to create an engaging experience that leads the user to a easier and faster decision making.
Problem statement /
Travellers looking for potential new travel destinations struggle to quickly find a destination they like, most times leading to abandoning the search due to feeling overwhelmed.
Value proposition /
Provide a digital experience that makes choosing a travel destination easy and seamless, preventing the “analysis paralysis” due to
Main interaction /
Using an algorithm that randomises destinations from a curated database, one at a time, the user is asked a simple boolean question:
“Do you like this destination?”
If YES the user keeps exploring more.
If NO a new destination is shown.
It is almost like the system already has the destination where the user wants to go, just needs to be guided there. This is achieved through he use of filters that refines the random script more and more getting closer on every tap.
